Brilliant Source

Super Bowl LX and the Power Behind the Biggest Night in Energy Demand

Every year, the Super Bowl delivers one of the most concentrated electricity demand events in the United States. Super Bowl LX, taking place on February 8, 2026, is no different. This year’s matchup features the New England Patriots versus the Seattle Seahawks, two storied NFL franchises squaring off for the Vince Lombardi Trophy in a clash that will be watched by tens of millions worldwide. 

While fans focus on the game, commercials, and halftime show, utilities, grid operators, and large energy users see something else entirely: a synchronized surge in electricity consumption unlike any other day of the year.

Why the Super Bowl Matters From an Energy Perspective

The Super Bowl is not just a sporting event. It is a national load event. Millions of households, businesses, restaurants, and venues turn on:

  • Televisions
  • Streaming devices
  • Lighting systems
  • Commercial kitchen equipment
  • Audio and production infrastructure

…all at roughly the same time. This creates a short-duration but extremely high-impact demand spike that stresses generation, transmission, and distribution systems simultaneously.

How Much Electricity Does the Super Bowl Use?

Estimates tied to Super Bowl viewership consistently show:

  • ~38.5 million kilowatt-hours (kWh) from televisions and streaming devices
  • ~37.5 million kWh from stadium operations, lighting, and broadcast production

That puts total Super Bowl-related electricity consumption at approximately 76 gigawatt-hours (GWh) in a single day. To put that into perspective:

  • That is enough electricity to power thousands of U.S. homes for an entire year
  • The load is concentrated into a very small time window, making it more expensive to serve

What Does That Energy Cost?

Using an average U.S. electricity rate of $0.17 per kWh, household Super Bowl energy consumption alone can exceed:

$12.7 million in electricity costs in one day

This figure does not include commercial venues and bars, temporary event infrastructure, hospitality districts, and media production facilities.

For large energy consumers, this is a clear example of how timing and demand matter just as much as total usage

Super Bowl LX — Venue and What Makes It Special

This year’s game will be held at Levi’s Stadium in Santa Clara, California, home of the San Francisco 49ers

What’s special about Levi’s Stadium?

  • Modern design and sustainability: Opened in 2014, Levi’s Stadium is known for its energy-saving technologies, including LED lighting and advanced environmental controls.
  • Smart infrastructure: The venue integrates systems that improve operational efficiency, from climate control to high-capacity wireless networks, helping manage loads more effectively during major events.
  • First Bay Area Super Bowl in nearly a decade: SB LX marks a major return to the Bay Area, last hosting the big game a decade earlier. 

Halftime Show — Entertainment Meets Energy Impact

One of the biggest draws every year is the Super Bowl Halftime Show. This Super Bowl LX’s performance will be headlined by global superstar Bad Bunny

This year’s halftime show ( officially the Apple Music Super Bowl LX Halftime Show) marks a historic moment. Bad Bunny, one of the world’s most streamed artists, becomes a defining musical presence on the biggest stage in entertainment. 

His performance, reflecting his Latin music roots and cultural impact, will be broadcast on NBC, Telemundo, Peacock, and NFL+. 

Super Bowl LX and Grid Reality

Events like the Super Bowl highlight an important truth about energy strategy:

  • The grid does not price electricity evenly
  • When demand spikes suddenly:
    • Higher-cost generation is dispatched
    • Transmission congestion increases
    • Volatility shows up downstream in pricing and risk

In competitive markets like PJM and others, this is exactly why load shape and timing must be understood, not just annual consumption totals.

What the Super Bowl Teaches Organizations About Energy Planning

The Super Bowl is a reminder that:

  • Demand is not always smooth or predictable
  • Short-term spikes can drive long-term cost exposure
  • Visibility into usage patterns is critical
  • Energy strategy must account for when power is used, not just how much

For commercial and industrial organizations, the same principles apply, just at a different scale.

Final Thought

Super Bowl LX will last a few hours. The energy systems supporting it are planned years in advance.

Organizations that understand their load, verify their bills, and plan for demand variability are better positioned, whether they are hosting a championship event or simply managing day-to-day operations.

Have a great Super Bowl weekend!

Sources

  • U.S. Energy Information Administration (EIA) – Electricity pricing and consumption
  • Nielsen – Super Bowl viewership estimates
  • NFL operations and broadcast infrastructure summaries
  • Green Sports Alliance – Energy and sustainability initiatives in professional sports
  • ABC News / NBC coverage on Super Bowl LX teams, venue, and halftime show

Related Post

Uncategorized

Energy Terms to Know

We know, learning and remembering all of the terms that come along with the energy industry can be tough. But no worries – we’re here

Read More »
Uncategorized

Can EFECs Help Offset Natural Gas Usage?

For businesses trying to reduce their overall carbon footprint, electricity is only part of the equation. Many facilities—especially in industrial, healthcare, and institutional sectors—also rely on natural gas for heating, boilers, or manufacturing processes.
EFECs (Emission-Free Energy Certificates) are typically used to offset electricity-related emissions (Scope 2), but can they also help with natural gas-related carbon emissions?

Read More »

Powering Today’s Workplace – Your Home

Working from home has become mainstream due to the unprecedented events of the last couple of years. What once was uncommon has now become, in some cases, a full-fledged home office workforce. Even the term “home office” has morphed from meaning a corporate headquarters to what was once called a spare bedroom. Whether it be at the dining room table, or in the spare bedroom converted into a makeshift office, the environment of where work is done has evolved.

Read More »
Uncategorized

Illuminating Winter Weather Preparedness for Resilient Energy Solutions

As winter approaches, the chilly winds and dropping temperatures bring not only the joys of the holiday season but also the challenges of winter storms. The importance of being well-prepared cannot be overstated, especially when it comes to ensuring the uninterrupted flow of energy in your business or home. Enter Brilliant Source Energy, a beacon of expertise in comprehensive energy analysis and consultation, dedicated to reducing operating expenses across all utilities.

Read More »

Cost of Conflict: Why You’re Paying More at The Pump

What is the cost of conflict? Devastating events continue to unfold in Ukraine and the effects are rippling around the world. With sanctions set in place, you have likely already felt the effects at the gas pump. President Biden signed an executive order on March 8th banning imports of oil, natural gas, and coal from Russia. While Russia is currently the world’s third-largest exporter of crude oil and the world’s second-largest exporter of natural gas, only about 8% of U.S. oil and refined product imports came from Russia in the last year.

Read More »