Brilliant Source

Benjamin Rich​ | Aggregation Specialist​

Ben Rich is a seasoned professional in the energy sector, with over 20 years of
experience at FirstEnergy and its subsidiaries and at Energy Harbor.

Ben specializes in Governmental Aggregation where he has spent the past 15 years of his career. In this capacity, Ben has personally managed relationships and retention for a portfolio exceeding 1.6 million customers, while overseeing the maintenance and growth of retail government aggregation programs that generated approximately $1.2
billion in annual sales. His responsibilities include providing education and process services to potential customers, brokering energy deals, ensuring regulatory
compliance, staying informed on industry trends and competitors, and contributing to initiatives that enhance customer satisfaction and business performance.

Ben holds dual Bachelor’s degrees in Business Administration and Political Science from Baldwin Wallace University. His skill set encompasses analysis, forecasting, energy markets, financial modeling, data analysis, commodity markets, business analysis, and energy efficiency.

On a personal note, Ben is married to his wife, Heather, and is the proud father of two
sons, Landon and Haydon. He finds immense joy in coaching his sons’s baseball teams
and cherishes vacations spent with his family. Ben is a passionate Cleveland sports fan and long time Cleveland Browns season ticket holder.

Testimonials
Real feedback from organizations navigating cost, risk, and sustainability.

Horsburgh & Scott

“When we first engaged Brilliant Source Energy, we expected help managing our electricity contracts. What we got was a true energy partner who has transformed how we think aboutand spend onenergy across our operations.

Over the years, Dawn and her team have delivered results that go far beyond procurement. They upgraded our facilities to LED lighting, implemented power quality solutions to protect our equipment, and conducted thorough billing audits that uncovered significant overpayments we never would have caught on our own.

Most recently, Brilliant Source facilitated a comprehensive site assessment that qualified us for substantial grant funding. Now they’re proposing a solar installation for our Illinois facility that, between incentives, rebates, and grants, will essentially pay for itselfand then some.

What sets Brilliant Source apart is their holistic approach. They don’t just negotiate rates; they look at every angle to reduce costs and improve efficiency. They’ve become an extension of our team, and the value they’ve delivered has far exceeded our expectations.

We recommend Brilliant Source Energy without hesitation to any organization looking for more than a broker- they’re strategic partners who genuinely care about your bottom line.”

Wesley Decatur

“Dawn at Brilliant Source Energy provided us with a holistic approach to our energy usage philosophy. She provided us with easy to understand analysis with usueful insights explaining the complexity of the energy, why we are paying what we are paying, what we could be paying, and even lended a hand with our internal budget projections. Her knowledge of the space is bar none… we were at +12 cents per kWh and, by relying on Dawn & BSE, our power rate dropped to sub-4.5 cents within 60-90 days…The benefits we’ve experienced have exceeded all of our expectations. I would highly recommend Dawn & Brilliant Source Energy to anyone who likes to save money and likes hassle-free solutions in the industry.”

Mike Peplowski

“I have been working with Dawn since locating my business in Cleveland. Her and her team have helped us reduce costs and provide added value to our tenants as resource for those who pay their own electric bills across 450,000 sq. ft. of office, retail and residential rental properties in downtown Cleveland. I would highly recommend this company to anyone trying to get their utility costs under control. Big thumbs up from me.”

Rocky Carollo

“JPMS Property One and Two has used Brilliant Source Energy for years and I just wanted to note how happy we have been from the beginning with them. Dawn the owner has always been attentive to our needs and has saved us a lot of money in finding us the best ways to reduce our utilities and merchant costs for our buildings. The most impressive part is the professionalism, courtesy, knowledge she provides her clients. We look forward to working with Dawn and Brilliant Source Energy for years to come and our excited about the additional opportunities she can provide in saving us money and making us more efficient in the future. I highly recommend Dawn and her team feel free to reach out to me for any further questions.” 

What We Believe

Clarity matters

Quality matters

Community Matters

Responsibility Matters

Where We’re Headed

As the energy landscape continues to evolve, so do we. Our focus is on expanding our services, strengthening our support model, and introducing more efficient, sustainable solutions for the customers who depend on us.

 

We’re building for the long term with a commitment to innovation, responsibility, and staying true to the values that started it all.

Ready to learn more or get support? We’re here to help! Contact us today for a quote.